MySpace Launches “MyAds” Beta

Not one to get left behind in the competitive field of online advertising, MySpace just announced the beta launch of Myspace MyAds, a new advertising platform that allows advertisers of all sizes to target potential customers at their popular social networking website.

Their do-it-yourself platform gives advertisers the tools to create banners in various sizes and build an online advertising campaign. MySpace’s HyperTargeting technology analyzes ad performance.

Screen Capture of MySpace MyAds Campaign Analysis Tool

“With MySpace MyAds, we’re blowing the lid off display advertising solutions for small and medium businesses,” said Jeff Berman, President of Sales and Marketing for MySpace. “MySpace MyAds is a direct marketer’s dream – providing entrepreneurs with the most accessible, personalized, and targeted advertising toolkit in the market. We’re giving businesses better ROI ASAP and in today’s economy, that’s a must-have.”

Advertisers can choose a variable ad spend anywhere from $25 to $10,000 so it’s affordable for anyone looking to reach a broader market.

To find out more or to sign up up for Myspace MyAds, please visit Advertise Myspace

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Google Launches Adsense For Games - Beta

Google recently announced the beta launch of a new advertising product - Adsense for games.

The addition of this advertising product gives webmasters that publish or develop games a way to display video ads, image or text ads to their visitors in ways that are non-obtrusive to players. Publishers can define how and when they’d like the beta ads displayed, such as before a game starts, when a player advances to another level or after a game has ended.

In order to take part in Adsense for Games beta, publishers must have 500,000 game plays per day and have 80% of their traffic from the U.S. or the U.K. Qualified publishers can fill out an application
to the program here.

Adsense Blog

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Accoona Folds Their Search Engine

It seems that Acoona.com never quite took off as a leading search engine.

In fact, Accoona recently announced that their website would no longer be available. A statement at the site says,

Dear Accoona search users,
Due to an overwhelmingly competitive search market, Accoona.com and Accoona.cn will no longer be active.

Sincerely,
Accoona Management

Despite plugs by former President Bill Clinton in 2004 and being selected as one of the 50 “Coolest Websites” by Time magazine in 2006, Acoona just didn’t have the steam to get the ball rolling. I guess that comes as no real surprise.

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Myspace And Paypal Team Up For Charity

MySpace, a top social networking website and Paypal, an online payment processor have teamed up to help raise funds for non-profit organizations. Paypal and Myspace have developed a widget that allows users to raise funds for their favorite charity right on their profile page.

They are also offering cash and other prizes for top “fund raisers.”

Liba Rubenstein, Manager of Public Affairs for MySpace IMPACT, MySpace’s hub for social and civic engagement said, “MySpace’s social networking and multimedia tools are already invaluable resources for nonprofits, who use them to reach our global audience of more than 120 million users. Our partnership with PayPal allows members of MySpace’s global community to take action and make a positive impact on the world around them. We’re proud to work with PayPal to democratize philanthropy and show the power of small donations to drive big results.”

Celebrities including the Jonas Brothers, Vanessa Hudgens and Miley Cyrus are already raising funds for their favorite charities.

To find out more or to participate, please visit Myspace

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Six Legged Kitten

Hex is one special kitten. The tabby cat was born with 6 legs.

Photo of 6 legged kitten, Hex.

Hex’s veterinarian says that he had a twin, but the kitten stopped developing and fused with him. A surgery to remove his extra appendages is expected to cost between $3,500 -$4,000 dollars.

His owners that live in Florida are setting up a fund for donations to pay for little Hex’s surgery.

He looks like one happy kitten, 6 legs or not..

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Yahoo Earnings

Yahoo announced earnings today and although the company didn’t upset with earnings, they didn’t impress, either.

They reported revenues being up 14% at 1.35 billion. They reported that their US based traffic was up 19% but international business declined by 11%.

CEO Jerry Yang spoke very upbeat, saying that he believes the company can significantly increase revenue and double cash flow. Whether this is just talk or something can be achieved is yet to be seen.

Microsoft is still talking “takeover” but as of yet, there is no agreement between the two companies.

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Gaylord Nelson - Creator Of ‘Earth Day’

If you’re busy celebrating Earth Day and your curious about the history of it, here’s a little background on it.

Earth Day was created by Gaylord Nelson, a Wisconsin Senator in 1962. Mr. Nelson wanted to create awareness about our environment in a time when these concerns weren’t a focus in the political arena.

Despite presenting his thoughts and ideas, his “Earth Day” didn’t immediately take off. A grass roots movement in 1970 brought this day into the collective of Americans. Mr. Nelson said:

“Our goal is an environment of decency, quality, and mutual respect for all other human creatures and for all living creatures. The battle to restore a proper relationship between man and his environment, between man and other living creatures will require a long, sustained, political, moral, ethical, and financial commitment — far beyond any effort made before.”

All these years later Gaylord Nelson’s vision brings communities, countries and people together for a single minded purpose - to make our environment a better place for today, tomorrow and decades to come.

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Longest MLB Game

Last night was the longest MLB game in 15 years. It took an amazing 6 hours and 16 minutes for the Colorado Rockies to beat the San Diego Padres in an abysmal 2-1 game.

It took a long 22 innings to get through the Major League Baseball game that finally ended at 1:21 AM.

Troy Tulowitzki nailed the win with an RBI double that San Diego couldn’t match.

They broke the 1993 record held by the Cleveland Indians and Minnesota. Minnesota won after 22 innings in a 5-4 game.

That makes for a long night at the ballpark..

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Network Solutions Named In Lawsuit

Recently a class action lawsuit was filed in California against domain registrant, Network Solutions.

The lawsuit alleges that the company registers a domain shorty after a person searches for it and then charges the consumer to buy the domain back from them.

This practice is what’s called “front running.”

Network Solutions admits to registering domains shortly after a search, but say the practice is to protect consumers from other companies that might register the domain and keep it locked up. Network Solutions releases the domain name in four days.

The company declined to comment on the lawsuit.

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Wayne ‘Frosty Freeze’ Frost

The world has lost one of the pioneers in breakdancing. Wayne ‘Frosty Freeze’ Frost recently passed away at the age of 44.

Wayne Frost made his fame being one of the breakdancers in the 80’s movie Flashdance. He is pretty much the father of B-Boy dancing, which has grown very competitive in the last few years.

He suffered from a long standing illness and died at Mount Sinai Medical Center.

We’re saddened to hear that he has passed, but his spirit lives on in the dance style he worked so hard to get recognized..

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