Archive for August, 2006

Yahoo Launches “Your Yahoo Has Changed” Campaign

Monday, August 21st, 2006

Yahoo knows that building a brand in today's competitive search engine market is important. In order to promote their new campaign Your Yahoo by giving visitors the chance to make their own videos on of course.. how "their Yahoo" has changed. Everyone is invited to submit their videos ...

A Great Example of Excellent Marketing

Saturday, August 19th, 2006

The other day I was at the grocery store and decided to do a little shipping in the "ethnic" aisle. You can find Chinese food, mexican food, and even some indian offerings. I'm a big fan of eating indian food, but cooking it.. I'd rather leave that up to a pro. ...

Google Adds Search for the Visually Impaired

Friday, August 18th, 2006

Google always has something brewing up in their labs. The latest is a "mini" search engine for people that are visually impaired. Google identifies and categorizes results that are easily usable by blind or visually impaired surfers. Pages that have very few graphics and load well with images turned off ...

Viral Marketing and Your Business

Friday, August 18th, 2006

When you are exploring methods of advertising, don't overlook the potential of viral marketing. Viral marketing is a term to describe marketing done through word of mouth that spreads like wildfire throughout a community or group of people. Viral marketing doesn't cost a lot of money, and 1 happy customer ...

Search Engine Marketing Using an SEO Company

Wednesday, August 16th, 2006

When you decide to bring your business online and make a go of it, you'll need to think about setting a budget for your search engine marketing efforts. Some businesses might hire an SEO (Search Engine Optimization) Firm as part of their Search Engine Marketing Plan. SEO firms may offer a ...

Find Coupons at Google Maps

Tuesday, August 15th, 2006

Today Google announced they're offering coupons to surfers on their Maps site. This new service is available today and will serve up 20,000 different ads supplied by Val-Pak Coupons, which is a leading direct mail advertiser. Val Pak will update with coupons every night and they'll update on Google ...

Promoting Your Website Offline

Monday, August 14th, 2006

Don't forget about offline advertising as part of a well balanced promotion campaign. Offline promotions help target people that might not see your online advertising. Here are some suggestions for promoting your business offline. 1. Business Cards. Business cards are still a great way to make contacts. They are ...

Is PPC Right For Me?

Sunday, August 13th, 2006

PPC, short for Pay Per Click advertising is when an advertiser "pays" for a visitor to "click through" to their website. There are many different PPC programs available to advertisers, including Adwords, Overture/Yahoo, and MSN Adcenter to name just a few key players in the PPC arena today. Is ...

Yahoo Site Explorer

Saturday, August 12th, 2006

Recently, Yahoo announced that they have updated their Site Explorer which gives webmasters access to various information that Yahoo has regarding your website. You can track feeds, links, Yahoo! crawl dates, and even subdomains. To use Yahoos Site Explorer, please click Yahoo Site Explorer

Marketing Tips For Beginners

Saturday, August 12th, 2006

If you have just started a website, the one of the most important things that you can do is make sure that visitors can find you! Part of this strategy is going to be through internet marketing (since that's where your website is at.) Here are a few tips for getting your ...