Archive for April, 2007

Google Clarifies Policies On Traffic Exchange Programs

Friday, April 13th, 2007

If you are participating in Google's Adsense program, it's always a good idea to stay on top of changes that are made in their terms of service, as violations of these terms could result in the termination of your Adsense account. The folks over at the Adsense blog took a ...

Google Conspiracy Theories

Friday, April 13th, 2007

If you listen to webmasters for any length of time, you're bound to hear some horror stories about how Google has mis-treated their websites. You may even learn of the latest conspiracy theory about how Google is screwing up their results as part of a plan for world domination. ...

Google To Open An Operations Center In Wroclaw, Poland

Thursday, April 12th, 2007

It was recently announced that Google is planning on opening an operations center in Wroclaw, Poland later this year. The addition of this operation center is expected to bring 200 jobs to the area. "With Google, we can practically be attractive for any large company that is in the innovation ...

MySpace Blocks Some Of Photobucket’s Content

Wednesday, April 11th, 2007

Myspace.com recently announced that they have blocked slideshows and videos from Photobucket because Photobucket is encouraging users to incorporate an ad-supported slideshow into their MySpace personal profile pages. The block, which began Tuesday, led Photobucket Chief Executive Alex Welch to accuse MySpace of limiting free expression and treating users as a commodity. "They've ...

Content As Traffic Development

Wednesday, April 11th, 2007

One interesting approach to getting traffic on the internet is something that might seem counter-intuitive, when you first approach the idea. A website that generates tons of content tends to generate interest, despite actively seeking links. What type of examples can I mention? A popular forum is ...

Yahoo And Viacom Team Up On Multiple Year Search Marketing Deal

Tuesday, April 10th, 2007

Today Yahoo and Viacom announced that they have reached a multiple year partnership under which Yahoo! will serve as the exclusive provider of sponsored search and contextual ads to all of Viacom's 33 broadband sites, including MTV.com, VH1.com, Nickelodeon.com, comedycentral.com and BET.com. "Viacom is a global leader in ...

Adding A Blog To An Existing Website

Tuesday, April 10th, 2007

Adding a blog to an existing website is almost always a good idea, but you need to keep a few key concepts in mind. A blog is like a child or pet. You can't just forget about your blog one day, or it will shrivel up and die. ...

Offline And Online Marketing Converge

Monday, April 9th, 2007

It's easy to think of online marketing as being somehow completely different that more traditional offline methods, but in essence, nothing is different except the technology. Internet marketing allows businesses to get the best up-to-the minute data about customers, but the rules of traditional marketing still matter.

Yahoo To Bring Foreign News With McClatchy’s Deal

Friday, April 6th, 2007

Traditional print media and internet publishing continues to morph and the latest deal between Yahoo and McClatchy's will bring more news from abroad online. Yahoo already regularly publishes news from sources like the Associated Press, Reuters and National Public Radio. The deal with McClatchy's will bring stories from four of ...

Google Is Experimenting With Ad Formats A Lot

Thursday, April 5th, 2007

I can't help but notice how much time Google has been devoting with experiments concerning the different ad formats the company uses. They're even messing around with fonts, basic sizes, and other elements that you might have thought were untouchable. What does this suggest about the Adsense plan? 1) ...