Archive for December, 2007

Penthouse Buys AdultFriendFinder For $500 Million

Wednesday, December 12th, 2007

Here's another story of a web property selling at a premium. Penthouse recently announced that they have purchased Adultfriendfinder, an adult dating website for $500 million in cash and securities. Penthouse bought Various Inc, which operates in total more than 25 online communities with a combined member base of some ...

Online Advertising Budgets Expected To Surge In 2008

Friday, December 7th, 2007

The future looks bright for online publishing companies. A recent study done by B To B Online found that business to business advertisers are planning on upping the amount of money they spend on online advertising and promotion. The recent survey found that 60.1% of marketers plan to increase ...

Revolution Health Buys Two Web Companies

Wednesday, December 5th, 2007

Revolution Health Group has agreed to purchase HealthTalk and will invest in SparkPeople, a website designed to help people set and achieve weight loss goals. Company co-founder Steven Case had this to say about the decision to acquire these web properties. "With HealthTalk and SparkPeople, Revolution Health Network is now the second ...

AT&T Approved To Buy Ad Company Ingenio

Tuesday, December 4th, 2007

The FCC recently approved a bid for AT&T to purchase Ingenio, an advertising company. Terms of the agreement were not disclosed. AT&T Inc bought Ingenio to boost its directories business and compete more directly with Google Inc. Ingenio's technology, called "pay per call," allows companies to post online advertisements and pay ...