AOL Purchasing Advertising Company Quigo

It was recently announced that AOL is purchasing an advertising company called Quigo as part of an overall plan to shift their business model away from dial-up networking connections to the internet into an online advertising company.

“With Quigo, we are putting the final pieces of Platform A in place,” Randy Falco, AOL’s chairman and chief executive, said in a statement. “We will be able to offer advertisers and publishers the most advanced set of tools, including contextual and behavioral targeting, superior analytics, and access to the largest display network in the marketplace.”

Financial terms were not disclosed.

Quigo’s AdSonar technology promises advertisers greater control than Google offers over where ads land — for example, specifying a particular site or even a section within that site. Besides text, Quigo’s network also runs banner and video ads.

It sounds as if they are looking to try and overtake Google on this deal, but time will tell.. they are still the leader of search, no matter how you chalk it up!

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