AOL Teams With Pointroll For Interactive Advertising

AOL recently announced that they are teaming up with Pointroll to offer interactive advertising within the AOL search portal.

This will give AOL the ability to use several media rich advertising platforms for the next two years.

Under the deal, AOL will be able to incorporate video within regular banner ad spaces, exclusively for several months.

Financial terms of the agreeement weren’t disclosed.

Like many dial-up internet service providers, AOL is trying to boost revenues after seeing a rapid decline in subscribers as the availability and affordability of high speed internet has become more widespread.

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