AT&T Approved To Buy Ad Company Ingenio

The FCC recently approved a bid for AT&T to purchase Ingenio, an advertising company. Terms of the agreement were not disclosed.

AT&T Inc bought Ingenio to boost its directories business and compete more directly with Google Inc. Ingenio’s technology, called “pay per call,” allows companies to post online advertisements and pay fees depending on how many phone calls they receive.

This should be interesting as Google has recently been trying to make inroads into the wireless business and currently offer mobile advertising options via their AdWords program. We’ll have to wait and see if this move by AT&T even touches them.

Reuters

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