Congress Probes Google’s Acquisition of DoubleClick

It seems that Google isn’t going to be able to get their hands on online advertising company DoubleClick as easily as they might have wanted.

Today it was announced that Congress is going to have a deeper look into the 3.1 billion deal
between the two companies.

Executives from Google will be called to testify in late summer or early fall in front of the Senate Judiciary Committee’s antitrust subcommittee and the House Energy and Commerce Committee’s consumer protection subcommittee.

Google was brought into question by Representative Bobby Rush, a democrat from Illinois who said that there is “growing alarm over the implications for consumer privacy from the practices of these companies, especially if they combine. Both companies collect a significant amount of data from web users.

Despite these actions, Google remains confident that the deal will get approved and doesn’t seem to be too concerned with the upcoming probe.

What are your thoughts on the proposed merger between these two companies? Is it a good or a bad thing?

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