DoubleClick To Offer New Advertising Exchange

Doubleclick recently announced that they were going to launch a new advertising exchange that will allow buyers and sellers of digital advertisements to connect in the third quarter of 2007.

This new advertising system is currently being tested in the United States and is expected to be
available globally by the end of 2007.

It should be interesting to see what they have to offer for advertisers and publishers in the months to come.