When you consider the most successful internet company of all time (Google) you have to marvel at just how simple they’ve always kept their home page. There has to be a lesson in that. For a page that has been seen trillions of times by billions of people has to appeal to the widest possible segment of the population. And how did Google do this? By keeping things simple.

When you get to Google’s home page you have no problem figuring out what the website is about. You pretty much can figure out that you should “search” for something. The website has a specific purpose. You go there to look for information and the website implies that. Strength and unity of purpose like that is rare to find in many websites.

If we can learn one thing above all else from Google, it’s to keep things simple and to make things work as well as you can for visitors. That’s enough to keep you in most people’s good graces.