If you’re a Google Adsense Publisher, you’ll be happy to know that Google has added even more tools for you to get a better understanding of the revenues being generated from your website.
Arlene Lee goes into great detail on determining if your site is displaying CPC (Cost Per Click) Ads or Site Advertising which allows advertisers to bid on websites they wish to advertised on.
I followed the simple instructions and was able to easily access my CPC and CPM information and found Site Advertising data going back to September of 2005, so it’s interesting to see this information.
This is a nice addition for webmasters to learn more about their advertisers, so be sure to check it out!
I hope this new feature will help all publishers more.