Google Is Confident That DoubleClick Deal Will Go Through

Google has been working on buying out DoubleClick for some time now and the company is pretty confident that it will be approved by both European and United States Federal Regulators.

“The way the technology keeps getting cheaper, the competitive environment is there, I would expect to see prices in the industry going down in the future as they have in the past,” said Google chief economist Hal Varian.

“Both of the antitrust authorities that we’ve dealt with say that they’re applying standard economic analysis,” Varian said. “On the basis of conventional economic analysis we think the deal should go right through.”

The European Union’s executive arm has until November 13, 2007 to open up a formal inquiry that could make the deal take an additional four months to complete.

Search rivals Microsoft and Yahoo have expressed concern that the deal will continue to strengthen Google’s foothold on online advertising.

We’ll be sure to keep you posted on further developments..

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