Google Seals The Deal With Doubleclick

Google announced yesterday that they have finally closed on the sale of Doubleclick.

The deal is worth 3.1 billion dollars and was approved by American and European regulators. Google is planning on serving up more relevant advertising by combining information gathered by Doubleclick’s tracking system.

Google President Eric Schmidt had this to say on the company’s blog. “Advertisers and publishers who work with us have long asked that we complement our search- and content-based text advertising with display advertising capabilities. Ultimately, we believe that by combining our advertising network with DoubleClick’s display ad serving products, and by investing resources in the display ad business, we will be able to help publishers and advertisers generate more revenue.”

Google declined to comment further. Their stock rose on the news.

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