Google To Sell Advertising On Echostar

Leading search engine Google continues their foray into advertising, teaming up with Echostar, a company that provides satellite TV services. Under the agreement, Google will sell and help select ads to run to their network of 13.1 million subscribers.

“This has a much better chance of getting the market excited” than Google’s foray into radio and print, said Kevin Lee, executive chairman for Did-It Search Marketing, which helps manage online advertising campaigns.

To become a significant force in TV advertising, Google still needs to broaden its reach by working out similar distribution arrangements with other cable and satellite providers, said Chris Geraci, U.S. director of national TV at advertising agency OMD.

“This is a nice building block, but it’s not enough to change the landscape,” Geraci said.

What are your thoughts on Google extending their advertising product into TV? Does this move in to traditional style media concern you?

Resource

Popularity: 7% [?]

If you enjoyed this post, subscribe to the Goongee Blog RSS feed! We update everyday about news and people.