Goongee Search Marketing Blog
Microsoft Acquires AdECN – A Stock Market For Online Advertising
Today Microsoft announced that they’ve acquired AdECN, described as an online “stock exchange” for advertisers and those seeking to advertise online.
The company is privately held and terms of the sale weren’t disclosed.
Unlike Google’s Adwords program, participants in AdECN’s program “bid” for a spot on their exchange, costs for these seats vary according to the members volume and quality of traffic.
It’ll be interesting to see if Microsoft will be able to put a dent in the online advertising arena, what are your thoughts?
| Print article | This entry was posted by Heather on July 26, 2007 at 4:43 pm, and is filed under Search Engines. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed. |