Microsoft Buys aQuantive In a 6.5 Billion Dollar Deal

Big news out of Microsoft today. They just announced their biggest deal ever and are buying online advertising company aQuantive in a 6.5 billion dollar deal.

aQuantive will assume responsibility for all of Microsoft’s advertising platforms to compete with Google and other online advertising programs.

“Today we take a significant step forward in our ability to capture share of the $40bn online ad opportunity and the larger $600bn ad market, which is rapidly shifting to the world of online and IP-served platforms, including TV and gaming,” said Mr Johnson.

“The addition of aQuantive’s technologies and people to the Microsoft portfolio is a core, strategic investment and step forward in our plans to become one of the top two online advertising platforms in the industry.”

Do you think that Microsoft will be able to outdo the current leader in online advertising with the acquisition of this company?

Guardian