Mobile And Web TV Could Be Huge

Video has been exploding on the internet, as the recent acquisition of YouTube by Google indicates. More people are getting their video content from sources other than traditional TV, and that trend hasn’t been lost on Anne Sweeney of Disney. As a matter of fact, she’s incredibly bullish on the segment.

“Industry analysts predict that mobile television could be a global market worth as much as $27 billion by 2010,” Ms. Sweeney said, adding that 500 million new wireless connections have been made globally in the past year.

More and more people are getting a large portion of their content from the web, which is rapidly transforming the web into a whole new type of media, and all the biggest and best companies are doing their level best to try and exploit the trends.

Disney hasn’t been a slouch when it comes to licensing mobile content. They have a number of initiatives going on right now, and they’re distributing ABC’s hit “Lost” to 3.2 million mobile-phone customers in the U.K., and they plan on bringing the network’s “Desperate Housewives” to 24 million Vodafone Italy subscribers.

These figures represent great advances compared to the amount of people using mobile content in 2005. By 2010, the numbers of people viewing mobile content on phones and web devices could exceed that of people using other more traditional media.

Personally I haven’t made the leap to using mobile phones to watch content, but I do watch 100% of my video content online now. How about you?