Online Advertising Budgets Expected To Surge In 2008

The future looks bright for online publishing companies. A recent study done by B To B Online found that business to business advertisers are planning on upping the amount of money they spend on online advertising and promotion.

The recent survey found that 60.1% of marketers plan to increase their overall marketing budgets next year. The biggest budget increases will be seen in online marketing, with 79.1% of marketers planning to boost their online budgets next year, up from last year’s survey that found 75.6% of marketers planned to increase their online budgets in 2007.

Among the online areas that will see increases next year are Web site development (cited by 74.0% of marketers); e-mail (70.1%); search engine marketing (64.3%); video (39.5%); webcasting (39.1%); banners (36.4%); sponsorships (29.6%); and social media (26.2%).

In addition to online seeing an increase, event marketing will also get a boost. 49.5% of marketers are planning a budget increase in this area compared with 44.1% last year.

In 2008 direct mail is expected to continue to see growth with 40.0% of respondents planning to increase their direct budgets next year, down slightly from 50.2% last year. Increases in print budgets will also be down. 27.8% of marketers expect to increase their print spending compared
with 33.6% last year.

The survey also found that 69.4% of marketers plan to launch new ad campaigns in 2008 and 36.2% plan to hire additional staff.

Do the results of this survey fall in line with your business and marketing plans for 2008?

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