Regulators Approve Time Warner Purchase Of Tacoda

Time warner was the latest company to join into the heady shoppers for online advertising businesses. Federal regulators recently approved the purchase of Tacoda.

Tacoda provides targeted ads based on a web surfers browsing habits. They are based in New York.

Terms of the purchase weren’t disclosed and the company will become a subsidiary of the Time AOL unit.

The transaction will help AOL deliver more relevant ads, company executives said in announcing the deal last month. Visitors who read a lot on new car models, for instance, might suddenly find automotive ads follow them to Web pages on baseball.

This deal comes on the heels of many other large purchases of online advertising companies such as aQuantive and AdECN by Microsoft and the talk of Google acquiring Doubleclick.