StumbleUpon Adds SearchReviews

In an effort to integrate personalized search into their Toolbar, StumbleUpon recently announced the launch of SearchReviews, which allows web surfers to get personalized recommendations directly into search results on Google, Yahoo, MSN, AOL, Ask, Flickr, Wikipedia and YouTube.

StumbleUpon CEO Garrett Camp says he can see SearchReviews enabling eBay users to “stumble across the marketplace” to find merchandise or sellers recommended by others. That kind of integration, he says, likely won’t take place for another six months to a year. “We want to let it grow on StumbleUpon first,” says Camp. He notes the the technology will need some tweaking so that it doesn’t, for instance, recommend merchandise in auctions that have expired.

For now the startup is launching SearchReviews without the collaboration of the search giants. Camp says that StumbleUpon can do this because it’s not reordering search results, which would interfere with the search engines’ revenue models.

StumbleUpon currently has over 3 million registered users that use the downloadable toolbar or the StumbleUpon website.

It should be interesting to see how this goes for them.. I’ve “stumbled” a few times myself, but have never spent any kind of significant time doing so..

Fortune

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