The Role Of Social Websites In Modern Elections

October 10, 2006 – 3:55 pm

Everyone can realize just how big the social networking websites have gotten. MySpace is nearly ubiquitous now. So it’s no surprise that the role of social websites in politics is increasing. The chance of going viral with a political message of some sort has to be appealing to almost everyone involved in running for office.

More politicians are getting into the act.

The 29-year-old Adornato was quoted as saying he’d met eight people while door-to-door campaigning recently who recognized him as “the guy on MySpace.”

I’m sure that this hasn’t quite replaced door to door politicking and having townhall revival meetings, but it isn’t hard to imagine how this will become a part of the process. It’s very cheap to produce content for the internet, and a lot of it has emotional appeal. That’s a perfect combination for the type of advertising politicians do. More and more of what we see in the next few years that’s labelled as “organic” and “viral” is in reality more likely to be slickly produced content that’s designed to look amateur.

In fact, I’m sure it’s happening already.

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