If you manage a content website, you’ll soon learn that search engines treat you much better if you update constantly. Bloggers have been doing this for years, and the reason is quite obvious. Despite what you might think, it’s not Toolbar PR which determines spider frequency, it’s actually something much simpler. If you have a history of constantly updating, Google will change it’s spidering and indexing schedule to mirror your quicker input.

Update early and often

If you update a blog from day one once a day, you should have no problem getting your daily post indexed after a month or so. Once you update, the spider will come and add you to the index. I’ve seen this time and time again in the last six months, and it doesn’t matter whether the website is a PR 0 or not. But you do need at least a few solid links from established websites.

It only takes 3 weeks of repetitive action to establish a habit

Within 3 weeks you’ll be so used to updating, that you won’t even be able to conceive of not doing it. It’s a good habit, like washing your hands after you go to the bathroom! ;)

Are you updating on a schedule?