Yahoo Purchases Right Media For Around 680 Million Dollars

After providing 45 million dollars in second round funding last October to Right Media, Yahoo has bought out the remainder of the company in a $680 million dollar deal which will be payable to shareholders in cash and stock.

The acquisition is expected to help boost Yahoo’s competitive edge in online advertising.

“The acquisition of Right Media will further Yahoo’s goal to create the industry’s most open, accessible and vibrant advertising marketplace, which will help democratize the buying and selling of digitally enabled advertising.

The deal between Right Media and Yahoo! is expected to close in the next 3 months.

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