Goongee Search Marketing Blog
Yahoo To Bring Foreign News With McClatchy’s Deal
Traditional print media and internet publishing continues to morph and the latest deal between
Yahoo and McClatchy’s will bring more news from abroad online.
Yahoo already regularly publishes news from sources like the Associated Press, Reuters and National Public Radio. The deal with McClatchy’s will bring stories from four of McClatchy’s eight foreign bureaus, mainly in the Middle East and Asia, as well as exclusive online material including blog postings from correspondents, links to other resources and travel tips, according to Howard Weaver, McClatchy’s vice president for news.
McClatchy’s owns 31 newspapers.
“We’re going into it with a small subsection of our content and see how it goes,” Weaver said. “We have really high quality, exclusive content. Yahoo has the largest audience in the world. That seems like a pretty obvious thing to do.”
Do you embrace the switchover to digital news?
| Print article | This entry was posted by Heather on April 6, 2007 at 9:32 am, and is filed under Search Engines. Follow any responses to this post through RSS 2.0. Both comments and pings are currently closed. |